Helping Your Family Grow: The Science Behind The Happy Confident Approach

As parents, we all want our children to feel happy, confident, and well-equipped to handle life’s ups and downs. But in today’s fast-paced, digital world, it can be overwhelming to find reliable guidance on how best to support our children’s emotional well-being and help them to thrive.  Research shows that children who learn to manage their emotions, express themselves clearly, and develop a resilient mindset are more likely to thrive academically, socially, and emotionally.

It is difficult for parents, as we are often trying to break negative cycles, and many online resources can provide conflicting advice and lead to more confusion. As parents though, we are trying to teach our children skills we may not yet have mastered ourselves; stacked with the environmental challenges that leave us in a completely different world; one which incorporates social media, smart phones and AI generated content.  The landscapes in which families are developing are so diverse, there is a lack of evidence based (or even just available) support.  Furthermore, the differences in schooling systems are huge, especially after the impact of the global pandemic in 2020, leaving us with more questions than answers.

A Trusted, Science-Backed Approach

That’s where The Happy Confident Company comes in. Our programmes are not just based on opinions or internet trends—they are built on decades of scientific research and expert knowledge. We take the latest findings from psychology, neuroscience, and child development and transform them into simple, effective tools that families can use every day. 

Our programmes are developed with input from leading experts in child psychology, education, and emotional intelligence. We combine well-established theories with practical strategies that are easy to apply at home and in daily family life.

Inside the Happy Confident Club, you will have access to two essential programmes to learn alongside your children:

  • Our FEELIT programme, which contains more than 150 videos and hundreds of activities, helps children recognise their emotions, understand why they feel the way they do, and learn simple techniques to manage big feelings. Not only that, but the Club supports parents to share the same language and learning, providing a secure environment to learn and to connect.
  • Our Life Skills Programme distils decades of the most advanced personal development knowledge and tools into an engaging course for children to help them build key traits such as resilience, acceptance, and self-motivation. Our resources emphasise the development of essential traits like perseverance, adaptability, and a sense of personal responsibility, while also valuing individual differences.

Connected Approach

Research consistently shows that strong parent-child relationships form the cornerstone of emotional well-being, resilience, and social development. When children feel connected to their caregivers, they develop secure attachments that foster confidence, emotional regulation, and positive relationships throughout their lives.  Family connection is about meaningful interactions – listening, engaging, and being present. Studies highlight that even short bursts of focused, quality time, such as shared meals or bedtime conversations, significantly contribute to children’s emotional security and overall happiness. 

Building Connectedness Together

The Happy Confident Club uses evidence-based information to enable a safe and secure learning environment for both parent and child to learn together. 

Learning together by watching videos and doing activities together where you are prompted to discuss important topics such as how to support your children when they have difficult feelings or negative thoughts about themselves enables conversations that are much more difficult to have without these resources. When families establish shared values and a shared purpose, they actively create their connections. They decide together how to stay connected, and this is where the magic happens. Parents and children develop the same language, and importantly, they learn to identify when they’re in fight, flight, or freeze mode, or experiencing difficult feelings.  The transformative element is that, as a family, you have agreed beforehand on how to support each other during these moments. With practice, this ability completely transforms the entire family dynamic. Sharing experiences, developing connection and feeling safe, all have life-long positive impacts on your family.  

Why is Emotional Intelligence (EQ) so important?

Children often struggle to put their emotions into words, which can lead to frustration, outbursts, or withdrawal. Emotional Intelligence and Social and Emotional Learning (SEL), helps children understand and manage their emotions, set and achieve positive goals, feel and show empathy for others, establish and maintain positive relationships, and make responsible decisions. Through The Happy Confident Club, children and parents are given lots of useful strategies to deal with unpleasant feelings so that children can learn to express their emotions and regulate their feelings in healthy, productive ways, while adults learn how and when to best support them.

This is built upon Daniel Goleman’s Emotional Intelligence Theory, which emphasises the role of emotional awareness, empathy, and self-regulation in social and academic success. SEL programmes have been shown to improve children’s emotional well-being, reduce instances of bullying, and improve grades.  By incorporating Cognitive Behavioural Therapy (CBT) techniques, children and parents also learn how to reframe negative thoughts, reduce anxiety and promote a positive self-image. The Happy Confident Company programmes also provide restorative and supportive resources that offer you the tools you need to solve most challenges rapidly and effectively. 

Building Confidence and Resilience

Confidence isn’t just about being outgoing; it’s about believing in yourself, even when things get tough. Carol Dweck’s Growth Mindset Theory tells us that children who believe their abilities can improve through effort, are more likely to succeed even in the face of challenges.

Our programme and resources teach children how to live with a ‘growth mindset,’ showing them that challenges are opportunities to learn rather than reasons to give up. Based on research from leading psychologists, this approach helps children build resilience, problem-solving skills, and self-motivation. It encourages them to take on new challenges, embrace mistakes as part of learning, and develop a sense of responsibility and independence.

Our programme highlights the importance of self-efficacy– the belief that one can successfully accomplish tasks. The programme includes goal-setting exercises, self-reflection, and activities that promote positive behaviours and attitudes; while also supporting a sense of belonging and shared connection as an individual, in a parent-child relationship and a family unit.

Positive Daily Habits

The science of habits has developed significantly over the last decade and research proves that doing small changes at a time, but doing this consistently, is usually the most effective way to create long lasting improvements in our lives.

This is at the core of the Happy Confident Club’s offering as it provides a wealth of resources, that allow you to spend 5 to 10 minutes a day with your child(ren) to create deeper connections and develop positive daily habits.

Teaching children to slow down, take deep breaths, and focus on the present moment has been shown to reduce anxiety, improve concentration, and support emotional regulation.  This is why we teach children (and parents!) to use these techniques in both FEELIT and the Life Skills programmes.

The Happy Confident Company also offers optional resources to enable daily reflection, gratitude and mindfulness. These have been scientifically proven to improve mental well-being, reduce stress, and boost self-esteem.

Our daily journals provide a structured approach to nurturing a positive mindset and strengthening emotional resilience. They help children feel more in control of their emotions and promote a sense of optimism about the future by encouraging children to focus on the positives in their day. They also allow children to process any difficulties, and develop a habit of recognising their own strength, while allowing the parent to engage and share in these positive processes. 

We also use affirmations – simple, positive statements in our journals and through our Affirmations cards. Research has shown that this technique strengthens a child’s sense of self-worth and helps them develop a resilient, positive outlook on life

Supporting Your Child’s Journey Every Step of the Way

Parenting is one of the most rewarding—and challenging—roles in life, and we understand that there’s no one-size-fits-all approach. That’s why our programmes are designed to be flexible, practical, and easy to integrate into everyday family routines, whatever yours looks like.

With expert-backed strategies and ready-to-use resources, The Happy Confident Company helps parents feel empowered to support their child’s emotional well-being. By making small, science-based changes to daily life, you can help your child build the confidence, resilience, and emotional intelligence they need to flourish.

Trust the science. Trust the experts. 

Help your family become their happiest, most confident self.

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