Privacy Policy

Updated 21st March 2023

The Happy Confident Company Ltd. and Best of Parenting Ltd are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.

This Privacy Policy contains an explanation of what happens to personal data that you choose to provide to us, or that we collect from you whilst you visit this site. Our Privacy Policy should be read in conjunction with our terms of use. Best of Parenting Ltd acts as Data Controller under the Data Protection Act.

We do occasionally update this Policy so please do return and review this Policy from time to time.

Information We Collect

In running and operating this website we may collect and process certain data and information relating to you and your use of this site. We track this data to help us to ensure that we are running the best service possible for our shoppers, members and site users and so that we are able to develop the business as according to the need of its users. This is detailed below:

When you place an order with us, or interact with our website you may be asked to complete certain data fields which will result in you submitting personal data (for example your name, phone number, postal address, email address, contact and bank / credit card details). We may also record which products you are interested in and which products you purchase as well as customer traffic patterns and site use.

Some examples of how information may be collected by us:
Information you provide us: we receive and store information that you submit when using our website or that you provide us in any other way (for example by email or telephone). This information may be provided when ordering from us (via our website or by telephone); entering competitions; registering an account on our website; accessing your account; querying order status; or by submitting text/photo/video reviews of us and our products.

  1. Information that visitors provide to us as a result of filling in forms on our website, such as when a visitor registers for information or makes a purchase. This data is personally identifiable and is held on the website. It helps us to deal with requests made by visitors where we need to be able to provide a response to queries.
  2. Information provided to us when our visitors communicate with us electronically for any reason. This data is held in email storage. We will not store emails unless they are required by us to ensure that our service is as required by that customer or if needed for a record of the conversation.

Information automatically provided: we receive, process and store certain information whenever you interact with our website. Like many websites, we use “cookies” (see the ”Cookies” section below) and obtain certain information automatically when your web browser accesses our website. Accessible information includes the IP address that your computer uses to connect to the internet; your computer, browser, operating system and internet connection details; purchase history; clickstream/path analysis of your journey through our website; and products you searched for. This data is held on the WooCommerce e-commerce platform and The Happy Confident Company is able to access this information and download it. All downloadable data files are used expressly for the betterment of our service to our member shoppers. Data files are downloaded in CSV format, are encrypted and password protected.

Through Google Analytics, we measure and collect session information, length of visits to certain pages, repeat visits and page interaction information (such as clicks). There is no Personally Identifiable Data held with these records. We collect and study this data for the sole purpose of improving our service to our member shoppers..

Email communications: to help us make our email newsletter more useful and interesting for our customers we may attempt to receive a confirmation when you open and click on email newsletters from us (if your email software/service supports this option). If you no longer wish to receive email newsletters, please notify us using the links provided in each newsletter.

How we use this information
Information is kept securely in accordance with our internal security policy and may be used to
1. process and deliver your order via the services of our nominated fulfilment partner; by placing an order you are giving permission to pass on the necessary details to our nominated fulfilment partner to enable delivery of your order. In order to dispatch your order our nominated fulfilment partner will pass only the necessary data to the appropriate carrier for delivery & tracking
2. provide customer support services to you
3. provide you with an up to date, efficient, and reliable service
4. open and run your Happy Confident Club  customer account on your behalf;
5. administer prize draws
6. to build a better profile of you as a customer and personalise your shopping experience.

By making an order and/or submitting your data to us you agree to this use.

Data Security
When shopping on our website, we do not have access to transactional data. We use STRIPE as a payment gateway and shoppers are also able to pay via PayPal. The transactional data required to process payment is secure and encrypted. We are not able to decrypt this information as we are a merchant only. If required, security and credit card safety information should be sought directly from the payment gateways.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. If we issue a password to you, we will not retain this password. The password will be generated by the WooCommerce system, will be emailed to you directly and then the email deleted. It is your responsibility to change your systems generated password or save the password sent.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Who else may see your data
In order to complete your order we may need to disclose some of your information to our delivery partners including Royal Mail, DPD and their affiliates.

Disclosing Your Information
Where applicable, we may disclose transactional information to any member of our business body. This includes, where applicable, our subsidiaries, our holding company and its other subsidiaries (if any). This data will not include personally identifiable information. However, in the case of promotional and prize winners we reserve the right (with your permission) to use identifiable data such as names and images.

We may also disclose your personal information to third parties:

  1. Where we sell any or all of our business and/or our assets to a third party.
  2. Where we are legally required to disclose your information.
  3. To assist fraud reduction and minimise credit risks.

Marketing Communications Materials
When ordering from Best of Parenting or Happy Confident Company, entering competitions or otherwise interacting with us we may give you the chance to subscribe to our email newsletter. Our newsletter aims to provide contacts with added value information such as news, industry reports and articles, company news by way of new products, offers and promotions.

If you no longer wish to receive email newsletters, please notify us using the links provided in each newsletter.

Worried about receiving unsolicited post? Simply join the Mailing Preference Service and your name should be removed from the lists held by responsible direct mail companies. An application form can be filled out online at

Third Party Linking

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Storing your personal data
Information that we collect may be transferred and stored outside of the European Union for the purpose of supplying our goods or services to you. By submitting your personal data, you agree to this transfer, storing or processing. We will always take all reasonable precautions to make sure that your data remains secure and is handled in accordance with this Privacy Policy.

Personally identifiable data is also held via our service partners. Transactional data sits within the payment platform and we do not hold data on file. Each of the following partners are Data Processors: Google Analytics, WooCommerce, Facebook, Instagram, Klaviyo, Stamped, Thinkific, and BuddyBoss. Each of these companies are GDPR compliant and their policies can be found on their websites. If you wish to have more information please write to us at

The company may need to transfer data between platforms in order to improve the service offered. In light of this requirement, customers will receive an email to inform them of the platform switch. Should customers wish at any point to be unsubscribed from our lists, they are within their rights to do so. However, a number of our products are only available to those subscribed to our lists and will therefore become unavailable after unsubscribing.

We hold personally identifiable data by way of order-related information. This data will link your purchases, name and address together. We also keep a record of your previous purchases within your membership account so that we are able to log points against your account and track redemption of these points. This data is held within the WooCommerce platform and is accessed by our computers. All computers, phones and tablet devices that have access to this data have encryption set up to protect all the data. All transactional data is also encrypted.

The transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically and transmission of such data is therefore entirely at your own risk. Where we have given you (or where you have chosen) a password so that you can access certain parts of our site, you are responsible for keeping this password confidential.

Cookies are a technology which can be used to provide you with tailored information from our website. A cookie is an element of data that our website sends to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.

Cookies are sometimes used to improve the website experience of a visitor to a website. We may sometimes use cookies on this website to record aggregate statistical information about the visitors to our site and the use that our visitors make of the website. When collected this information is used by us to improve our website and further enhance the visitor experience and, may be shared with advertisers. Please note that no personally identifiable information is shared with advertisers or third parties.

Where used, these cookies are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive and then stored there and transferred to us where appropriate to help us to improve our website and the service that we provide to you.

All computers have the ability to decline cookies.  You can easily decline or remove cookies from your computer using the settings within the Internet Options section in your computer control panel.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
We currently do not take advertisers on our website. If we provide a link to an external site, please be aware that these sites may also use cookies and will have their own data and privacy policies. We have no control over this and you should review the privacy policy of any third party if you are concerned over their data usage.
To find out more about cookies including how to manage your cookie settings, please visit

Changes to our Privacy Policy
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Access to Information
The Data Protection Act 1998 gives all individuals the right to access personal information that is held about them. You can request a copy of any information that we hold about you. Please contact us if you wish to make such a request.

Contacting Us
If you have any questions or queries relating to this Privacy Policy, please contact us at

If you have any questions or comments about privacy or the Best of Parenting privacy policy, or if you already have submitted information that you do not wish us to have or if you think that we have cookies or data about you that you do not want us to use or that is incorrect please contact us at the address below, by email at and the information will be corrected as soon as possible or removed from our database as you request.

If you think we have not followed our privacy policy in some way, please email us and we can help you resolve your concern.

Best of Parenting Ltd.
Registered in England and Wales.
Reg Address: 114 Westbourne Studios, 242 Acklam Road, London, W10 5JJ
Company No: 08584841

The Happy Confident Company Ltd

Registered in England and Wales.
Reg Address: 114 Westbourne Studios, 242 Acklam Road, London, W10 5JJ
Company No: 12409889

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