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We exist to improve the happiness and confidence of children and families all over the world, believing that emotional intelligence and life skills such as self-belief and resilience need to be developed at home and in schools. The tools we create are all designed to help children better understand and articulate themselves and their feelings. Through using our products, services, and resources, families can develop their skills together, creating stronger, deeper, and happier connections.

Our Team


Dr Linda Papadopoulos - Psychologist
Annabel Rosenhead - Psychotherapist
Alexandra Feldner - Changemaker

Founder's Story

One day, my 8-year-old daughter told me “I hate myself”. This left me feeling really troubled. I’d noticed she didn’t look as happy and seemed more sensitive than usual, and she was sometimes being ‘mean’ to her sisters, but her strong statement came as a shock. I had a meaningful conversation with her and it turned out that she was feeling this way for two key reasons.

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