Understanding the Anxious Generation: Why Anxiety Is Rising and How to Help Our Children Feel Safe and Calm

Fear and Anxiety Are Normal

Let’s be honest: fear and anxiety are not just part of childhood they’re part of being human. Every child, at some stage, worries about monsters under the bed, getting lost in the supermarket, or standing up to speak in front of the class. Fear is short-term, flaring up in the moment. Anxiety, on the other hand, is fear projected into the future… the “what-ifs” that grow louder in a child’s mind. As parents, our natural instinct is to reassure, to smooth things over: “Don’t be silly, there’s nothing under the bed,” or “You’ve got nothing to worry about.” We say this with love and the best intentions. But what our child actually hears is that their feelings don’t make sense. They hear that they shouldn’t feel what they’re feeling. The truth is fear and anxiety are normal. They’re signals from the brain designed to keep us safe. The problem isn’t that our children feel anxious, it’s that today’s world gives them far more reasons to worry and fewer opportunities to build the confidence to handle those feelings. When we help children name and understand their fears, they feel safer and less alone. This doesn’t mean indulging the anxiety or feeding the fear. It means standing beside them and saying, “I get it. Sometimes things feel scary.” From there, we can guide them toward tools that help them feel calm and in control.

Why Children Are More Anxious Today

Childhood has changed dramatically over the past decade. Today’s children grow up in environments that are far more stimulating, yet often less supportive of the experiences that build real confidence.

Less Time Spent Playing

For generations, children burned off worries and built resilience through free, imaginative play. Play helped them face small fears, practise problem-solving, and develop a sense of mastery. But today, screens have replaced much of that. Hours once spent outside with friends are now spent indoors, watching videos or playing games alone.

Overprotection in the Real World

Out of love and concern, many parents have become more protective than ever before. Children are driven everywhere, constantly supervised, and rarely allowed to take small risks. While this keeps them physically safe, it also limits the experiences that help them feel capable and self-reliant.

Under-Protection in the Digital World

Paradoxically, while children are overprotected in real life, they’re often under-protected online. The digital world brings four major harms each of which contributes to rising anxiety.

  1. Attention Fragmentation.

Even when younger children are “just watching YouTube,” they’re bombarded by fast-paced videos, recommendations, and pop-ups that constantly shift their attention. Their brains get trained to expect interruption. Over time, this erodes the ability to focus on longer, calmer tasks, such as reading, building Lego, or even listening to a full story.

  1. Social Deprivation.

Screens can connect children, but they also isolate them. Online communication lacks the emotional depth and nonverbal cues of face-to-face play – the shared laughter, the body language, the chance to practise empathy and repair misunderstandings. Without these experiences, social confidence weakens and loneliness grows.

  1. Sleep Deprivation

Devices are designed to keep attention late into the night. Blue light delays the release of sleep hormones, and the lure of “just one more video” or “one more level” eats into rest. Even a small loss of sleep can make children more irritable, reactive, and anxious.

  1. Addiction

Games, videos, and apps are built with hooks such as; surprise rewards, streaks, or likes… the things that keep children coming back. For younger kids, it may be the autoplay of endless YouTube cartoons; for older ones, competitive games or social apps. The result is dependency: without that constant stimulation, many children feel uneasy, restless, or down.

An Overload of Choices and Information

Today’s children face a flood of decisions every day… which video to watch, which character to play, which channel, which app. A seven-year-old ten years ago might have chosen between two TV channels; now, they face hundreds of options. Each choice triggers activity in the brain’s glutamate system, which powers decision-making. At the same time, the dopamine system which is responsible for motivation and reward, is constantly stimulated by likes, wins, and instant feedback. These repeated bursts can deplete the brain’s baseline dopamine levels, leaving children less able to find pleasure in slower, everyday activities. Because the prefrontal cortex, which regulates impulses and emotional control, doesn’t fully mature until the mid-20s, children and teens are especially vulnerable to overstimulation. And when glutamate is chronically over-activated, it can lead to stress, hyperarousal, and even anxiety or depressive symptoms.

In short: today’s children are living in an environment that overstimulates their brains while under-nourishing their emotional development.

A Backdrop of Global Uncertainty

From climate change to wars to artificial intelligence, children are aware of immense challenges but powerless to influence them. This gap between awareness and control deepens their sense of insecurity. When the world feels unpredictable, the brain’s alarm system stays on high alert.

How Parents Can Help Children Feel Safe and in Control

Understanding the problem is only half the battle. The good news is that we can help our children manage anxiety, not by removing all fear, but by teaching them how to navigate it with confidence.

  • Start with Emotion Coaching

The first step is connection, not correction. When your child feels afraid or worried, resist the urge to fix it right away. Instead, name what they’re feeling: “You’re feeling worried about going to school” Or “That noise really scared you, didn’t it?”

This helps their brain register safety. Once the feeling is named, you can gently move to: “What can we do to make this feel better?”

Avoid “Why are you worried?” – even adults struggle to answer that question. The goal is to help children move through the feeling, not analyse it.

For younger children, talk about fears and worries rather than “anxiety.” For older children, help them see that anxious feelings are just signals, not permanent traits.

  • Don’t Label or Box Your Child

Saying “You’re anxious” or “You’re a worrier” can unintentionally make children believe that’s who they are. Instead, describe what’s happening in the moment: “You’re feeling a bit anxious right now.” This reminds them that emotions come and go, they’re experiences, not identities.

  • Create Safety and Agency

Anxiety thrives on a sense of danger and lack of control. Help your child feel safe and capable by reminding them that the brain’s job is to protect them: “Your brain is just trying to keep you safe it’s doing its job. But right now, we can tell it that everything’s okay.”

Then help them focus on what they can control: taking a deep breath, asking for a hug, talking about their worry, or trying again tomorrow. This builds a sense of mastery and resilience.

  • Teach the Body to Calm the Mind

Anxiety lives in the body. When we help the body calm down, the mind follows. A simple, science-backed tool is the physiological sigh, which acts as a natural reset for the nervous system:

  • Take a long, deep inhale through the nose.
  • Then a short, extra sip of air (a small top-up breath).
  • Follow with a slow exhale, ideally with a soft hum.

The hum activates the vagus nerve, a long nerve running from the brain down through the chest and abdomen. The vagus nerve is closely tied to our “calming system” (the parasympathetic nervous system) and plays a central role in regulating anxiety. When it’s overstimulated, we can feel tense or on edge. This breathing pattern gently resets it, sending the body a signal of safety.

You can practice this together, showing your child how to slow their breathing when they feel scared. We also share a short, guided video of this practice — and a complementary “Vagus Nerve Reset” exercise — in the Anxiety & Fears Toolkit.

  • Model Calm and Realistic Thinking

Children learn from what they see. When you share your own experiences of worry and how you handled them, you teach emotional resilience: After an event, reflect aloud: “I worried so much about that, and it wasn’t worth it at all”. This helps children realise that most fears don’t come true, and that even when things don’t go perfectly, they can handle it.

  • Try the “Three Scenarios” Exercise

When your child fixates on a worry, guide them through this:

  • Worst-case scenario “What’s the very worst that could happen?”
  • Best-case scenario “What’s the best thing that could happen?”
  • Most likely scenario “What’s most likely to happen, based on what you know?”

This helps their brain rebalance and see that the worst case is rarely the most probable, and that positive outcomes are often just as likely.

  • Learn Together with the Anxiety & Fears Toolkit

One of the most powerful ways to help children understand anxiety is to learn about it together. The Anxiety & Fears Toolkit includes inspiring videos where children share their own fears, worries, and moments of anxiety, showing that everyone feels that way sometimes. These videos also feature our in-house Professor explaining what happens in the brain and body when we feel worried or scared, using language that children easily understand. After watching together, parents can simply ask: “Now that we’ve seen this, how can I best support you when you feel like that?” That’s where the magic happens…because children often come up with their own solutions. This shared learning not only normalises anxiety but builds empathy, connection, and lasting confidence.

A Final Thought

Fear and anxiety are part of life but they don’t have to define our children’s lives. When we help them understand their emotions, name them, and use simple tools to regulate them, we’re giving them lifelong skills for calm and confidence. We can’t protect our children from every worry but we can show them that they are safe, capable, and never alone in learning how to handle life’s ups and downs.

Summary: The Key to Raising Confident, Calm Kids

  • Normalise fear and anxiety. They’re part of being human.
  • Acknowledge feelings before fixing them. Connection first.
  • Avoid labels. Focus on what your child is feeling, not who they are.
  • Teach tools. The physiological sigh and vagus nerve reset help calm the body.
  • Model resilience. Share your own worries and how you overcame them.
  • Learn together. Explore the Anxiety & Fears Toolkit videos and activities as a family.
  • Build agency. Help your child see what they can control.

When children feel seen, safe, and supported, anxiety loses its grip and confidence begins to grow.

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