Our Story
Nadim Saad
FounderParenting Coach and the author of seven books including the highly acclaimed Kids Don’t Come With a Manual, Nadim has worked with experienced therapists and teachers, drawing from the latest research in child psychology and neuroscience to develop a programme that's already changed the lives of thousands of families with children.
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Jo Chadwick
Head of MarketingJo brings over 25 years of experience working for global marketing agencies looking after some of the world’s biggest brands from companies such as P&G, Nestle, Unilever and Johnson&Johnson. Jo has joined the Happy Confident Company to help drive the brand forwards leading the creative, brand and activation strategies.
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Annabel Rosenhead
Resident PsychotherapistExperienced Psychotherapist and Coach of 20 years, Annabel's career has centered on promoting the emotional and mental health of adults, teenagers and children. As well as her significant role here, this includes lead roles within the public & private sectors, in institutions such as the charity Place2Be, as well as in her own longstanding practice.
MoreOur Purpose
We exist to improve the happiness and confidence of children and families all over the world, believing that emotional intelligence and life skills such as self-belief and resilience are first developed at home. The tools we create are all designed to help children better understand and articulate themselves and their feelings. Through using our products, services, and resources, families can develop their skills together, creating stronger, deeper, and happier connections.
Founder's Story
One day, my 8-year-old daughter told me “I hate myself”. This left me feeling really troubled. I’d noticed she didn’t look as happy and seemed more sensitive than usual, and she was sometimes being ‘mean’ to her sisters, but her strong statement came as a shock. I had a meaningful conversation with her and it turned out that she was feeling this way for two key reasons.
Meet The Happy Confident Bee
The Happy Confident Bee is a character we have developed to help teach children the ten key life lessons that lead to a happier, more confident life. We chose the bee as a universal symbol of happiness, ageless, and innocent.
The bees life is one filled with great meaning, and we hope that kids are inspired to live by the same values.
Bees work together as a community, each fulfilling their own role in making their world a better place. They each have a role to play in the success of the hive. As children do in their family units, their classrooms and among friends. We want children to see their value, to know that they count, and are important.
Bees are super focussed. They concentrate on what matters most. The sweet stuff in life! Our ten key lessons will help children focus on a sweeter life too.
The action of spreading pollen to make flowers grow is a strong analogy for children, helping them understand the positive effect of spreading positivity, happiness, kindness, and empathy.
