We want to create a future where all children are resilient, have self-belief, are emotionally articulate, and understand and value themselves. After many years of parenting and education research, we bring you fun and engaging product that equip children to better understand, express and believe in themselves.
We work to improve the happiness and confidence of children and families worldwide, believing that emotional intelligence and life skills such as self-belief and resilience are first developed at home.
The tools we create are designed to help children better understand and articulate themselves and their feelings. Through using our products, services, and resources, families can develop these skills together, creating stronger, deeper, and happier connections.
Mental health disorders are affecting almost 20% of the population, and our children need to be better supported in the early years to cope with the pressures they are facing.
Developed with experts, parents, teachers and children, our products and tools teach children the skills that will help them to:
We know that 10 minutes a day dedicated to mental health and wellbeing is all it takes to make an immeasurable difference to the lives of children. Join our movement and sign up to help us petition the government to make statutory change and provide this support in schools from the early years.